The concept of Corporate Social Responsibility, achieving growth with social and environmental limits, is starting to have an increased effect on sustainability and our world. As growing concerns of our deteriorating planet are being advocated, companies are behaving in a more socially responsible manner for both intrinsic and extrinsic reasons.
The Body Shop has embraced this responsibility wholeheartedly, reported by “Corporate Social Responsibility at The Body Shop”. Not only have they mentioned the desire to be more socially responsible, they have also acted on it by creating increasingly sustainable supply chains, spreading awareness to different communities through projects, end even practicing corporate philanthropy. The Body Shop CSR website has been quoted saying “if business comes with no moral sympathy or honourable code of behaviours, then God help us all.”and it is evident that their stance on this issue is straightforward and clear.
Although it is not easy to advocate CSR and follow through with actions (that often come with additional costs), it is observable that The Body Shop’s position on this issue has made this company influential and respectable in the retail industry.