Link to Article: http://www.bloomberg.com/news/2014-02-13/coal-burns-brighter-as-utilities-switch-from-natural-gas.html

The price of natural gases has recently risen to a new high in 4 years, causing the the use of coal to generate energy to also reach a new high since 2011. The United States is estimated to generate the highest level of carbon dioxide in the recent 3 years, going against President Barrack Obama’s attempts to reduce pollution levels.

Although businesses may often highlight their sustainability efforts and prioritise it, this is an example of how profit remains to be their number one objective. When the price of natural gases and other sustainable resources were relatively lower, businesses would take advantage of it to ensure groups of their efforts to reduce waste and pollution in their production process. However when the price increases, they will react immediately in an attempt to reduce costs by switching to a more financially profitable method of production, the cheaper alternative that is coal, even if it means increasing their waste levels.