James Roberts has recently received the Dyson Award for his invention of an inflatable incubator known as MOM, which can be used to reduce the death of millions of babies each year due to premature birth complications such as hypothermia. A large contribution to the product’s success is its low cost. At an affordable price of $400 but having the features of expensive modern incubation systems, it is accessible even to developing countries, where the majority of these infant deaths occur.
The level of innovation that went into the development of the MOM goes beyond its low price and features. Furthermore, it is also extremely convenient for its users. When the device is not in use, it can be deflated and folded, thus using less space. MOM is able to establish the point of difference of having a low cost, easy accessibility and convenience while maintaining the points of parity of the heating technology, temperature display, as well as hygiene standards. Therefore, MOM can become a strong substitute product for other more expensive incubator systems. As Dr. Bernie Marden, a paediatrician at the Royal United Hospital in Bath said, “Its use needn’t be limited to developing world scenarios. I could see it being used in the UK to support community midwifery units, or following home births.”. MOM is an example of how an innovative product can experience great success.