Monthly Archives: October 2010

After talking about the established brand of Nike in the sports industry and the variety of consumers that it appeals to, I decided to do some research on my own and look it up. Turns out, Nike did in fact do … Continue reading →

Entering into the fourth week of marketing, the topic of consumer behaviour was mentioned and discussed.  It was a topic that covered many different aspects in terms of influences, ranging from psychological factors, social factors, and situational factors.  As I … Continue reading →