After talking about the established brand of Nike in the sports industry and the variety of consumers that it appeals to, I decided to do some research on my own and look it up. Turns out, Nike did in fact do a rather fresh commercial that implemented a simple idea into many different of scenes. Taking the word “BOOM” and then applying it into the different segments that Nike shows that they can target many different viewers at one time. They put themselves in a great position to market their brand even further.
One word CAN make all the difference.
