Nike just recently released another commercial last week, and I like how they directed it towards a certain concentrated audience. With the use of witty lines and clever tactics, they targeted at those supporters who bailed on Lebron James recently due to the fact that he signed with the Miami Heat. People called him a coward, a phony, a mistake; yet they did not know what he was going through as he made up his mind. This commercial does a great job of using irony as Lebron asks “What should I do?” By doing so, he lets the viewers that have judged him, see what he has gone through personally, ultimately, showing the hard process he went through this time. Instead of living to other people’s expectations, he wanted to live up to his own and he lets people know about that. If all goes according to plan, this marketing scheme should have fans turn their heads around and accept Lebron for what he did.
