Just the other day, I read a professional sports blog on Yahoo Sports entitled “Ball Don’t Lie“, which basically blogs about interesting news and facts around the NBA. In this article, written by Kelly Dwyer, he briefly mentions Lebron James’ new logo. Although it is a new logo, James is sticking with the old theme, reigning himself as “The King”. Recalling from one the class sides mentioned last week, what Nike has to do now is create new awareness for this logo of his. They need to remind the previous brand owners of Lebron to see this new logo, and allow them to embrace it. By creating this brand awareness, consumers will then remember Lebron for this new logo instead of his old one.
New: Old: 
