On my previous blog, I mentioned and talked about Lebron James’ newest commercial, which revealed the process behind his decision making this past summer. That commercial was meant to be targeted at those Lebron “haters” and intended for them to look the other way about his choice. The city of Clevland responded, but not in the way I expected. I think this shows that when you target a certain audience, don’t always expect the response you may want. In this case, instead of turning the other cheek and seeing Lebron’s perspective, Clevland came back with their own video, saying it was inexcusable for what he had done. Entitled, “Quitness”, fans in the city of Clevland speak out against him.

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