I was looking through the class blogs the other day and I happen to take a look into my friend, Chase Lee’s blog. In one of his posts, entitled “Nike turns NBA superstars into PUPPETS”, he talks about how Nike celebrates the athletes, as a players and as people with personality, like us.
I totally agree, because by doing so, Nike does not just focus on sports sports sports all the time, but instead they focus on the other side of athletes. They throw in aspects of their personality, such as humour. And by doing so, Nike adds a different aspect, a sort of twist in their brand, which then would appeal to a different target market. This would also build up trust and commitment to their brand as they establish themselves worldwide.