Category Archives: Uncategorized

Just the other day, I read a professional sports blog on Yahoo Sports entitled “Ball Don’t Lie“, which basically blogs about interesting news and facts around the NBA.  In this article, written by Kelly Dwyer, he briefly mentions Lebron James’ … Continue reading →

For all those gamers out there, you probably know that Call of Duty just released the sequel to “Modern Warfare” which is called “Call of Duty: Black Ops”.  You’re probably also wondering, how does this relate to my blog about … Continue reading →

If you haven’t noticed already, most of my blogs have been sports related articles, so why not stick to that theme?  I just read Gavin Li’s blog, and I liked how he analyzed one of Nike’s “Air Jordan” commercial. Last week, … Continue reading →

I was looking through the class blogs the other day and I happen to take a look into my friend, Chase Lee’s blog.  In one of his posts, entitled “Nike turns NBA superstars into PUPPETS”, he talks about how Nike … Continue reading →

On my previous blog, I mentioned and talked about Lebron James’ newest commercial, which revealed the process behind his decision making this past summer.  That commercial was meant to be targeted at those Lebron “haters” and intended for them to … Continue reading →

Nike just recently released another commercial last week, and I like how they directed it towards a certain concentrated audience.  With the use of witty lines and clever tactics, they targeted at those supporters who bailed on Lebron James recently … Continue reading →

After talking about the established brand of Nike in the sports industry and the variety of consumers that it appeals to, I decided to do some research on my own and look it up. Turns out, Nike did in fact do … Continue reading →

Entering into the fourth week of marketing, the topic of consumer behaviour was mentioned and discussed.  It was a topic that covered many different aspects in terms of influences, ranging from psychological factors, social factors, and situational factors.  As I … Continue reading →

With the NBA season just around the corner, basketball fans should be pumped and excited for a brand new fresh start.  For extreme ballers though, they should barely be able to contain themselves!   With the release of NBA 2K11 … Continue reading →