I truly enjoyed reading the blog if Bozhen(Cap), where he talked about the recent decline of blackberry. He suggested different options that the company could take to help them achieve success once again. I will have to agree with the first suggestion, but not agree with his second suggestion. The first strategy that he recommended was the company could sell Blackberry to large software companies. I feel that this will be very advantageous for the company because they could recover the recent losses that they have incurred. This will also help the company improve their technology for their phones because giant software companies have the latest technology. The improvements in the specs of the phone from the high quality of the technology could help the company re-establish a customer base, thus may be restoring the brand to its former glory. I feel that this strategy, if done carefully and thoroughly will truly be advantageous for the brand.

However, I do not agree that they should still produce the same type of phones, until their machinery wares out. I feel that there is no longer a demand for their phones, so they should start innovating. These may help revive the company.

source:https://blogs.ubc.ca/libozhen/2013/11/09/blackberry-only-thorns/

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