Replying to the adweek blog below

http://www.adweek.com/adfreak/simon-cowell-really-wants-sell-you-these-300-sony-headphones-143910

Simon Cowell, former judge in American Idol and mastermind behind the X Factor, has recently announced that he will be endorsing the X brand headphones. This toy will cost 300 dollars; joining the prestigious ranks of overpriced celebrity endorsed headphones, which includes Beats by Dre and Soul by Ludacris.

I love music, but honestly I feel these headphones cost way more than their worth. I have a friend who has 2 pairs of Beats just to change the color from day to day. Yes they do look good and they do sound great, but 300 dollars is just too much. I have a pair of Sennheisers, which costs a third of the price, and they sound fabulous. I can’t tell the difference in sound quality at all. These headphones just prove that marketing has a huge roll in business. Besides the looks, the pricing on these headphones attract many. North Americans are all about status and many try to exude an aura of wealth. Our image is everything. To enhance our reputation we decorate ourselves in widely known pricy items, thought there is always something vastly more expensive. Most people don’t know about them because only the high-status population can afford them. What these headphones, and many other so-called high societal products, do is provide a means for the lower and middle class to feel like they are accepted in a class above their own.

There is a big market for these things.