This post is to reply to Anastasiya Stacey Abmiotka post about Logos which can be found here https://blogs.ubc.ca/anastasiyaabmiotka/2011/11/25/the-key-to-a-successful-relationship-is-in-the-logo/.

Picture from class slides

I totally agree with what Anastasiya is saying. Logos play a integral part in society and can almost define our generation. Ask a 5 year old what the above image represents and within seconds they would recognize it. Logos evoke emotion in us and will dictate how we perceive the company. If a company’s logo is cluttered and too hard to remember, no one will take the time too and it will get lost in this world full of logos.

Just like how a handshake and appearance is important when going for a interview and whatnot, logos are vital to companies and play the same role; the role of first impressions. They must make their logo attractive to new customers to bring them in and have enough flare and flavor to keep existing consumers. If a firm’s logo is horrendously bad or inappropriate, the target consumer might not want to shop there. A different image of the company might be perceived by the consumer if the logo is not fitting.

Logos are too important to a business to leave to chance. There are companies out there that specifically create logos for firms. This proves the magnitude of importance logos play.