I’m sure many of us are familiar with the relatively new mini cartoons, memes. Sites like Reddit, 9gag, and even Facebook are often packed with them. It’s to no surprise that many companies have adopted meme marketing to advocate their products. They are very clever. Within a short sentence marketers can eloquently express their ideas to a wide audience if used correctly.

Memes have become very popular. They are a source for quick entertainment and self expression. As such many people have grown a fondness and attachment to some. Memes evoke feelings the audience can relate to. It’s up to the marketer to decide which to use for which target market.

Some memes have elevated to a prestige status where absolutely everyone know what they represents; such as the above, success kid. However, much more die naturally from the standard time factor. In order for firms to successfully implement a meme strategy they must consider the life cycle of the meme and how they can relate the image to the message.

The most successful meme marketing campaign I have seen wasn’t necessarily intended by the founding firm. Many people have created various Nutella memes and still are. The word of mouth advertising these memes create reaches an enormous proportion of the population. The Nutella memes actually drove me to invest in trying Nutella and I must say it is pretty good, though expensive. I have first hand experienced the persuasive powers of these memes.