{"id":75,"date":"2010-11-29T11:31:53","date_gmt":"2010-11-29T19:31:53","guid":{"rendered":"https:\/\/blogs.ubc.ca\/johnsanden\/?p=75"},"modified":"2010-11-29T11:33:09","modified_gmt":"2010-11-29T19:33:09","slug":"75","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/johnsanden\/2010\/11\/29\/75\/","title":{"rendered":"Startup Success"},"content":{"rendered":"<p>I was thinking about how many new business ventures fail in a short period of time, and how many times this is related to the inability to generate enough product awareness in the market. The &#8220;Mom&#8217;s Healthy Secrets&#8221; cereal company is a good example of how difficult it is to break into an established market with a new product. Another classmate was discussing in their\u00a0<a href=\"https:\/\/blogs.ubc.ca\/ellingdahlen\/2010\/11\/28\/sales-soar-after-dragons-den-appearance\/\" target=\"_blank\">Blog Post<\/a> how people will often try to get on a show such as Dragons Den not only because they need the capital but also because it is a great way to get wide exposure to their unknown products. Promotional and communication costs\u00a0are extremely high\u00a0when introducing a new product, and this is an example of an innovative way to generate initial exposure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was thinking about how many new business ventures fail in a short period of time, and how many times this is related to the inability to generate enough product awareness in the market. The &#8220;Mom&#8217;s Healthy Secrets&#8221; cereal company is a good example of how difficult it is to break into an established market [&hellip;]<\/p>\n","protected":false},"author":4082,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/users\/4082"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":78,"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/posts\/75\/revisions\/78"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/johnsanden\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}