The best form of advertisement is through the tonsils of customers. This old (modified) proverb has evolved and manifested itself into today’s world of business. Many businesses, especially small local businesses, depend on the internet as a source of advertisement through customer reviews, and ratings. However, the Darwinian nature of the market has bred bastard businesses willing to pay for false customers reviews to increase their recognition through the internet.

Business owners suggest that their actions are only righting wrongs as very few customers, even if they are content with their product, are willing to post reviews online for a company. Almost up to 30% of a products review could be fake, having been repeatedly posted by the same person being paid by unethical business owners for internet marketing.

Quite frankly, fake internet reviews are a form of fraud and should be dealt with through the court of law. The consumers of today would be livid had they found these types of false advertisements through more traditional types of mediums like the TV, or the newspaper. However, it is the veil of the anonymity of the internet that is allowing  nefarious tricksters to get away with their crimes.