Bernard Arnault, the CEO and chairman of LVMH Group, is known for his success in expanding LVMH into a global empire that sells luxury goods. http://www.businessoffashion.com/wp-content/uploads/2011/07/bernard-arnault-Source-Fashion-Pile.jpeg

LVMH group is the largest and most profitable luxury goods group in the world that consists of luxury brands in fashion, jewelry, and wine. Through successful marketing and branding strategies, LVMH have expanded into a massive global empire of luxury goods. The reasons why the goods from luxury brands are expensive are mainly because of reputation, good branding, high quality, and good service. LVMH is also known for taking their brands into new developing markets such as India, China, and Vietnam.  The marketing strategy of LVMH is about being innovative and creative, as well as being able to acknowledge the changing tastes of different consumers in various regions of the world.  A recent marketing strategy of LVMH is their development of a digital fashion magazine. This is a brilliant strategy because luxury brands mainly rely on the marketing through fashion magazines to create more brand awareness.

http://www.forbes.com/forbes/2010/1122/fashion-bernard-arnault-lvmh-luxury-dior-master-of-brand.html
http://www.businessinsider.com/louis-vuitton-chanel-marketing-2011-8