Hermes' limited edition saris in India http://idiva.com/media/content/2011/Aug/hermes_sari.jpg
The recent article from AFP presented some Hermes‘ new strategies in the growing luxury market in India. In 2010, Hermes brought in the Chinese luxury brand “ShangXia” into China, as another strategy to enter the Chinese luxury market. This brand in China emphasized Chinese culture and the blend of modern design and fashion. Recently, Hermes have also brought in a new marketing strategy into the growing market of luxury goods in India with the idea of launching limited edition Indian traditional saris that costs from $6120 to $8158. Moreover, Hermes have added more Indian designs onto their luxury silk scarves. Hermes also opened a new flag store in Mumbai that is located on the first level of a colonial era building, which differentiates itself from the other luxury brands that are situated in five star hotels and malls.