Month: October 2010

After reading this article, it reminded me of some of the qualities of lessons we learned in “Comm 292 – Organizational Behavior”. Not only does the speaker suggest the importance of high work ethics but also maintaining a strong and healthy relationship with other employees and those in higher position. Andrew Avgousti explains in further detail of how a reference validates the interview; as the reference is not expected to remember all your accomplishments and responsibilities, your resume is used to fill in those knowledge gaps. In this way a precise account of your contribution and reputation is contributed and active in the interview.

The sole purpose of a reference was originally to “reduce legal liability for negligent hiring” while an alternative of a reference is also to set a standard for the interviewee and ensure he/she is truthful about their education, skill, and positions with previous employers. Some companies require a reference outside the participants regular workforce to acquire “further insight into the applicant’s character.”

Through this article I feel that references should not be coached as your reference should be someone who knows you and is genuinely interested in seeing you get the right job. In this way, a reference should simply be someone who able to give an accurate account of your accomplishments and support your goals.

Thinking back to the previous class, we as a class were reminded the number of advertisements and triggering logos (3000 – 6000) that influence us as a community to view a certain product in a bias way.

What do you see in this picture?

One may say that this picture is simply a picture of Robson Street, filled with people.

However, my perspective of this busy street has transformed from a simple street of clothes, people, and cars to a battling jungle of advertisements. Do you notice the white car up ahead? Do you notice its brand? If you guessed Acura, you are correct. This detail may be frivolous to the average Joe, however, these analysis are done every second of the day, no matter where you.

After thoughtful reflection I have come to a conclusion, a city is not a safe environment, there is constant advertising harassment and intrusion, on the psychological level.. Given the picture one notices the people, the clothes they wear, and then in return the brand. These subtle implications are what companies use to drive their marketing strategy. In the article “Power of Advertisement”, the writer argues that the psychological side of advertisement is based on the “response of the brain to different images and messages”. In this sense, the overload of constant images like “Coke, Tiffany and Co, McDonalds, and even the everyday friend who pulls out an Iphone” reminds the consumers of the product. These experiences are so prominent and started so early in our lives that we come to an understanding that a brand will only be known through its constant overload in images and word of mouth.

Through these observation, I feel that the power of advertisement is dangerously powerful. From the days of an infant to the day you are a teenager you are presented with over 24030000 advertisements. In this way, the ethics of advertisement needs to be carefully examined and possibly reinforced. The deteriorating standards of morale are more and more visible.
~~ A personal Example: I remember watching advertisements in movies when I was in my early teens, (14) during those times, PG-13 rated movies had advertisements whose target market was 14-year-olds, which included “Gillette Venus” commercials. During those times, the commercial consisted of a single woman using her attractiveness as a tool to help sell this product. Currently, the very same product is sold through sex-appeal. Consistently using a man and a women with her freshly shaven legs. Drawing on the importance of how this product will most likely help women attract men.

In conclusion, I feel that our society is diminishing in its moral and ethics, and is in desperate need for more ethical marketing strategies.