Jacqueline Traide, a brave young 24 year old women is the extremist of protester who has put her own health on the line to prove how cruel animal testing is. She was force-fed and given injections at the Lush’s Regent St store. Personally I believe that this sends one of the most powerful and eye opening messages that lush could give us. The site of this picture above makes me extremely uncomfortable that this is how we treat animals. This act of heroism, exploits the malevolence and sinister treatments that cosmetic companies present on animals. Truly, Jacqueline exemplifying the meaning of equality(between animals and human). The message that is shown was intended for a globalization scale to reach places like china, which produces a majority of the worlds cosmetics and has no regulation on animal testing. “I hope it will plant the seed of a new awareness in people to really start thinking about what they go out and buy and what goes into producing it“(Jacqueline Traide). This experiment will ultimately alter consumer behaviour and drastically effect companies that use animal testing. Therefore, altering the value proposition on the cosmetic industries consumer, which gives lush an advantage over its competition.
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