Marketing will catch you in places where you least suspect it. Douglas Stewart’s blog explains how free to play multiplayer games are actually markets in which relationships are forged between the producer and consumer. The consumer (gamers) who plays the game will eventually develop an interest in the  “free game” and play it until they know what to expect. Then, it’s the perfect time to advertise to the consumers by selling “in-game content” that allows them to play the game more efficiently. I chose this blog because it’s a relevant issue in the world today. Zynga, the game company who developed Farmville and Cityville were able to become successful by selling in-game content. The games itself are lacklustre, but the “freeness” of the game is what hooks people in.

http://iqu.com/blog/ea-evp-f2p-games-will-sell-themselves