Comm 101 has taught me a lot this term. It has showed me that business is a lot more than just accounting. Major key decisions revolve around social aspects as well as the environment. Many companies have their own unique way of doing things and these innovations are what make them so successful. Accounting is also important; based on the financial statements, key decisions can be made about the company. I’ve learned how to use a SWOT diagram as well as a porter’s five forces; these are tools that I will use throughout my undergraduate career. I learned how marketing and differentiation plays an important role in selling products and I realized that marketing is more complicated than just “advertising”. Blogging is a useful tool in giving one’s opinion on a particular subject matter. Therefore, I felt it was necessary to dedicate my last blog post to Comm 101. In a world where there are many social problems, students need to be thrown into real situations and decide for themselves what the best course of action is; Comm 101 has done that. The case studies didn’t give much instruction and I’m sure that was the point.

In this developing nation, social entrepreneurship thrives; opportunities can be found anywhere. Last class, a video showed a women who sold milk in an urban area where there were no other sources of milk. Surprisingly, people were prepared to pay a large portion of their income for this milk; this shows how milk can be considered a social good. In a place lacking milk, people are willing to give up more for it. Another example showed how a craft boutique provided jobs for many unemployed African women. An important question came up; if social enterprises expand, will they be able to provide the same social good to its consumers? If many more milk shops opened in the urban area, would milk still be considered a social good? The same thing applies to every social enterprise in Africa; currently, entrepreneurship only seeks to improve the lives of Africa’s citizens. In the future, however, the main goal of entrepreneurship may be to seek profit.

http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/day-to-day/can-fair-trade-boutique-expand-without-alienating-customers/article4405520/

Service is defined as taking action to create value for someone else; this is exactly what Zappos has done for their employees. By creating a set of core values for his company, Tony Hsieh has successfully established an employee base that provides excellence customer service. Zappos’s selective recruitment process  separates the people who are there for the right reasons and people who are there only to make money; this is shown through the fact that some people take the $2000 to quit after the first week. This set of core values allows all employees in the company to have common goals which in turn creates efficiency. Generally, employees in other companies have their own personal values and systems to live by which is inefficient and generates conflicting interests within the company. This holds true especially for company takeovers; when IBM took over lotus, it drove it into the ground since Lotus’s innovative structure wasn’t compatible with IBM’s rigid structure. “When company A takes over B, company B cannot assume the structure of A”. Managing employee performance is very difficult since “everybody’s different” and it’s hard to predict the behavior of people.

http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/human-resources/7-can-we-be-like-zapposcom-if-the-shoe-fits/article1380588/

In last Thursday’s class, a speaker talked about the size of the carbon footprint that Canada leaves on the world. What really surprised me was that most carbon emissions came from food; then it was explained that the reason why is because it included factors such as transportation and manufacturing. It makes sense why transportation is the biggest contributor of carbon emissions. In a province where most electricity is provided through the means of a hydro-electric source, transportation is still primitive and inefficient; it is impossible to get anywhere without burning a significant amount of fossil fuels. The speaker noted how more than 4/5 of his annual carbon emissions were plane-related. Although it’s better than burning coal, burning fossil fuels still has a significant impact on the ozone layer. This class made me think about how business might be conducted in the future. In the future, what will happen to businesses that are heavily reliant on transportation? An electric car is shown to have a higher amount of total carbon emissions during its production stage (When you buy one, it already comes with a cost to the environment). So what can businesses do to be more sensitive to the environment?

 http://www.theglobeandmail.com/life/health-and-fitness/health/what-your-food-is-trying-to-tell-you/article4705510/

In last Thursday’s class, the topic of angel investors sprung up. As a potential entrepreneur in the future, I was very interested in this topic; she talked about how she was able to convince an angel investor to loan her $800,000. What really intrigued me was how she manged to convince the investor to loan her this huge sum. She explained how it wasn’t mainly the business plan that effected the outcome, but the way she presented herself to him. I did further research on the topic of angel investors and managed to discover important key points to go about finding one. In an interview with an angel investor, many key questions were asked; the interview showed that the investor was only interested in beautiful and well-designed products. He explained how even horrible logos or badly-named products could be the deciding factor in investment. He is looking for people who are passionate, knowledgeable, and who possess the the skills to execute their plans. It is also important to note which angel investor to pick by looking at past history; you’re going to see them a lot.

http://www.theglobeandmail.com/report-on-business/small-business/sb-money/business-funding/inside-tips-from-an-angel-investor/article600101/

What is needed to help people? The answer is money. Although fundraising is a decent method in generating revenue, ultimately, it isn’t the most efficient way. This is where social entrepreneurship comes in. By having capitalistic incentives, not-for-profit companies are able to provide social benefits for the community while generating a sustainable amount of revenue. This article explains the experience of Jordan Kassalow, an optometrist that had a revelation after he outfitted a boy with glasses. With half the world needing glasses, there is a great need for the distribution of this good. In a test, Kassalow used the basics of capitalism in the distribution of glasses; he used the profit motive in order to encourage the women in these developing nations to sell these glasses. In the test, a third of the women broke even, a third lost money, and a third made money. Although half the world needs glasses, this test shows why there aren’t many social entrepreneurs helping the people who need glasses; this market is not self-sustaining and it requires major investments from philanthropists. It really is a shame; Without glasses, many people can’t function to their maximum capacity and this creates an economic drain.

http://www.theglobeandmail.com/report-on-business/small-business/sb-money/business-funding/for-social-entrepreneurs-fundraising-isnt-the-only-means-to-money/article4624378/