When do we draw the line in Marketing? Marketing is a tool used to promote a product or service. In order for marketing to be effective, it needs to be able to appeal to a person psychologically. So, is it ever a good idea to use tragedies such as 9/11 in order to sell more of your product? On the 12th anniversary of the World Trade Centre attacks, AT&T’s twitter account uploaded a photo of a hand taking a photo of the memorial at ground zero where the twin towers used to stand. If marketing is used to appeal to people’s emotions, would you want your product to be associated with a tragedy? What are people supposed to think about your product when it is advertised like that? How do you think they would feel? Obviously, AT&T needs to take a crash course in ethics. You can’t blame AT&T for trying; businesses these days are all trying to put on masks in order to show how “sensitive” or “sustainable” they are. In an attempt to relate to their consumer culture, AT&T has crossed the boundaries of Marketing etiquette. 
Related Links: