Category Archives: Comments

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Marketing will catch you in places where you least suspect it. Douglas Stewart’s blog explains how free to play multiplayer games are actually markets in which relationships are forged between the producer and consumer. The consumer (gamers) who plays the game will eventually develop an interest in the  “free game” and play it until they know what to expect. Then, it’s the perfect time to advertise to the consumers by selling “in-game content” that allows them to play the game more efficiently. I chose this blog because it’s a relevant issue in the world today. Zynga, the game company who developed Farmville and Cityville were able to become successful by selling in-game content. The games itself are lacklustre, but the “freeness” of the game is what hooks people in.

http://iqu.com/blog/ea-evp-f2p-games-will-sell-themselves

 

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Si Hang, I agree that the concept of F2P (Free to play) is a great way to attract customers and lure them into buy in-game content. F2P games tend to be more money-grabbing than P2P (Pay to play) games. Blizzard is a game industry that is known for top-notch quality games. Hey, take a look at Starcraft 2; it’s one of the biggest games in eSports. It has high end graphics, depth, and unlimited re-playability with its multiplayer function; Consumers know what they’re paying for. F2P, on the other hand, traps you. You play the game thinking it’s free, but then you realize you’re at a disadvantage compared to the people who pay for in-game content. Therefore consumers start paying more and more and more. Before they know it, they’re paying more than what they would pay for a full $60 dollar retail game! More industries should use this concept; make people believe it’s free at first, then place the “purchase more content button” in their face.

https://blogs.ubc.ca/yoursky/2012/10/05/the-richness-in-freeness-what-can-we-learn-from-the-gamers/

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Mingchi, I don’t think McDonald’s decision to expand into India is a good one. I mean, vege-burgers? Why not just eat vegetables wrapped between two buns? I don’t think the idea of hamburgers has really appealed to people in India. When I think of hamburger, I automatically think of cows. Sure, I understand McDonald’s trying to cater to the wants of the locals, but this is just too much. This isn’t the type of food that will “spice” up their appetite. The point of eating vegetables is to be healthy.

https://blogs.ubc.ca/mingchichoo/2012/10/08/would-you-like-a-mcalootikki-with-that/