Creating shared value and introducing different forms of social responsibility is becoming more and more prevalent in present day corporations. Morgan Stanley is following suit by investing $1 billion towards the improvement of affordable housing in an effort to encourage aiding economic, social, and environmental sustainability. In addition, they are also pursuing $10 billion of client assets to fund investments providing social benefits as well as financial returns.
Not stopping there, Morgan Stanley has even gone as far as establishing a new Morgan Stanley Institute for Sustainable Investing. But Morgan Stanley is not the only bank investing in sustainable efforts. Other banks such as Goldman Sachs has also announced their investments in “social-impact” bonds funding early education.
Companies are constantly finding ways to enhance their own profitability while at the same time taking part in social responsibility.
James Gorman the CEO of Morgan Stanley puts those words into a foreseeable issue. “Our clients are increasingly turning their attention to what it takes to secure the lasting and safe supplies of food, energy, water and shelter necessary for sustainable prosperity.”
The realization that social responsibility can improve a company in all aspects is continuing to change companies around the world.
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