http://www.bnn.ca/News/2013/9/27/Want-fruit-with-your-burger-McDonalds-expands-anti-obesity-push.aspx

This article caught my attention, as it is a prime example of how external forces such as government and organizations can have an effect on companies. McDonald’s is once again implementing changes to its menu to satisfy these external forces. McDonald’s is taking two major steps towards a healthier menu, which include adding healthier options to value meals and increasing the marketing surrounding water, milk and juice in its Happy Meals. What surprises me the most is why these changes took so long to come into affect. Obesity has been a big problem in America for many years, as one third of Americans are obese, leading to an increased nations healthcare bill. McDonalds is taking a step in the right direction as they plan to work together with the Alliance for a Healthier Generation to expand the popularity and accessibility to fruit and vegetables. McDonalds will act as an example for other companies as they are considered the “ trend setter “ among restaurant chains.