http://www.news.com.au/technology/gaming/the-coolest-ps4-features/story-fnjwmfre-1226762486639

This article is a prime example explaining the partnership between companies in todays world. Android and IOS smart phones have teamed up with Sony’s PS4 creating a once in a lifetime gaming experience. Now PS4 users are able to integrate their smart phones into gameplay. This partnership is very innovative as it creates a whole new level in gaming. Perhaps Sony is trying to reach a whole new market? A market of people that were not originally into gaming. Through this partnership they may be hoping to attractive smart phone users into the gaming world. It is reported that near to a million PS4’s were sold within the first 24 hours so it is apparent that these new features and partnerships and intriguing to customers.