It’s 8:54 at night, I just logged off from one of my favorite social sites, “Renren” and am preparing to launch into my “study mode”. Coincidentally, I saw Hao’s blog post about Renren.

In Hao’s blog, he refers back to Kobe’s blog on the website (It certainly is a hot topic). Hao believes that Renren will be obsolete soon and he listed 3 main reasons. However, I think the opposite and I thought of the counters to all his points.

First of all, Hao says Renren will only serve the Chinese internet users and this will limit its development. In fact, the 384 Million internet users in China creates an enormous customer base for Renren. Facebook, on the other hand, does not have the opportunity like Renren due to government censorship and cultural differences.

Secondly, the first generation of Renren users are probably 8~22 when they started using the network. As far as I know, these people grew a special bond with Renren and continue using it as they grow older. Moreover, as an effective promotional tool, many business men and women are attracted to Renren, thus enhancing Renren’s user base.

Last but not least, Renren’s revenue model is similar to Facebook. If Zacherberg can be a billionaire, why can’t the developer of Renren do the same?

Reference:

Chen, Hao,”Marketing Blog 5——Renren“. Hao Chen’s Blog. November 29th, 2011. https://blogs.ubc.ca/haochen/2011/11/29/marketing-blog-5-renren/