With the dominance of Apple and Samsung in the smartphone industry, Sony has announced that it expects a loss in its mobile business this year, contributing to an expected annual loss just over $2 billion. It is the first time since 1958 that Sony has cancelled dividend payments. Dividends are payments made by a corporation to its shareholders as a distribution of profits. This is a key factor as we had just learned the basics of accounting principles in our last lecture. A company not being able to pay its shareholders dividends, after many consistent years, shows a significant loss in company revenue. The company plans to cut staff in its mobile communications business and to focus on its high-grade smartphones along with the introduction of a SmartBand fitness device. However, with Apple’s release of the iPhone 6 and iWatch, as well as the expected release of Samsung’s Galaxy S6, it will prove extremely tough for Sony to compete in the smartphone industry. Sony needs to create a product that is significantly different from its competitors in order to entice consumers to purchase their products. Otherwise, Sony may have to direct their smartphone resources to their TV, camera, audio, and video game businesses in order to increase their market share.
Sources:
Elaine Kurtenbach, “Beleaguered Sony predicts $2.1 billion loss as smartphone future falters,” The Vancouver Sun, Sept. 17th/14