Although Audi does not have one distinct feature that its cars are known for, I believe that it is profitable and works well for the company based on its current competitors. As described in Paola Lopez’s blog, I do agree with her in the sense that some consumers will see the Audi brand being convenient as an all-in-one vehicle, and some consumers will not see an attractive brand because of the lack of one distinct, exceptional feature. With that being said, I disagree with Paola on her comment that “it can work really good or really bad” for Audi. I don’t believe Audi was making a gamble when they established their business model; i.e. this will work very well or this won’t work at all. Similar to any industry, there are companies that some consumers will refuse to purchase from. Audi has proven that it is possible to remain in competition with its top quality competitors by producing a vehicle that meets multiple consumer wants and needs. Personally, I have always had an attraction to the Audi brand over brands such as Mercedes-Benz. I was not aware of the detailed features of each vehicle; I simply preferred the look. 
Audi has established itself as a well-rounded auto company. Is there any other way? If they were to produce vehicles at a lower price point, they would face competition from Toyota, Chevrolet, Ford, etc. For this reason, Audi has a sustained position in the auto industry as a well-rounded vehicle that still maintains the high-performance sport features that many consumers are willing to invest their money.
Sources: Paola Lopez, “Audi’s personal ladder,” UBC Blogs, Oct. 1st/14