Just a couple weeks ago, I came across a link posted by Steve Nash for a YouTube video that advertised for the FIFA 2011 game. I naturally don’t care too much for soccer but considering Steve Nash was in it, I had to check it out. Watching many previous clips that Nash has produced with his teammates in Phoenix, I knew what I would get. Nash acting uncharacteristically and sarcasm, tons of sarcasm. If you ever want a good laugh, check out his videos on YouTube here. (I personally recommend the Vitamin Water commercials)
Anyways, EA Sports elected to team up with Steve Nash and Landon Donovan to promote their product in a funny way using a three part mini series. I won’t share the details of the clips cause you can watch them for yourself. Just wanted to point out that though I am not a soccer fan, EA Sports caught my attention using a very well known professional basketball player, and a beloved one in Canada in this mini series. I enjoyed it so much that I have shared the clip on my Facebook account and now added it to my blog.
Part 1
Part 2
Part 3
Whether I purchase the FIFA11 game or not is irrelevant. EA Sports caught my attention and many others by making this mini series. I would say that the marketing folks at EA Sports have earned at least part of their paycheck on this one.