The NBA will forever beat the NFL in social media

Posted on October 27, 2010 by jordan

I recently read Pat Coyle’s blog, Coyle Media, and specifically his article that posed the question Will the NBA beat NFL in social media forever? Although I am of the mind that the NBA has become a joke of a league, I personally believe the NBA will stay ahead of NFL in social media forever. In the blog, Coyle suggested that the NBA could perhaps stay ahead of the NBA due to its international presence. The NFL is mainly followed by North Americans only and are bigger in the States than the NBA, but not so much in the international market.

Reasons for the NBA appeal is that basketball is an international sport. Basketball is played in the Olympics, unlike American football, and there is also the Euroleague. Even this past year, the NBA had exhibition games in China and London. During the NBA`s regular season, the Toronto Raptors and the New Jersey Nets will play two games during the month of March in London. Just another way for the NBA to broaden its fan base and ultimately have the advantage over the NFL in social media. What do you think?

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Steve Nash and FIFA11???

Posted on October 15, 2010 by jordan

Just a couple weeks ago, I came across a link posted by Steve Nash for a YouTube video that advertised for the FIFA 2011 game. I naturally don’t care too much for soccer but considering Steve Nash was in it, I had to check it out. Watching many previous clips that Nash has produced with his teammates in Phoenix, I knew what I would get. Nash acting uncharacteristically and sarcasm, tons of sarcasm. If you ever want a good laugh, check out his videos on YouTube here. (I personally recommend the Vitamin Water commercials)

Anyways, EA Sports elected to team up with Steve Nash and Landon Donovan to promote their product in a funny way using a three part mini series. I won’t share the details of the clips cause you can watch them for yourself. Just wanted to point out that though I am not a soccer fan, EA Sports caught my attention using a very well known professional basketball player, and a beloved one in Canada in this mini series.  I enjoyed it so much that I have shared the clip on my Facebook account and now added it to my blog.

Part 1

[youtube]https://www.youtube.com/watch?v=AEb1iV3o4bc[/youtube]

Part 2

[youtube]https://www.youtube.com/watch?v=N-nstZzw3JQ&p=54770EA68493AA4E&playnext=1[/youtube]

Part 3

[youtube]https://www.youtube.com/watch?v=thRRhOaZVhU[/youtube]

Whether I purchase the FIFA11 game or not is irrelevant. EA Sports caught my attention and many others by making this mini series. I would say that the marketing folks at EA Sports have earned at least part of their paycheck on this one.

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Word of Mouth

Posted on October 12, 2010 by jordan

Word of mouth is one of the best things that can happen to a company. However, it can also work more against a company than for it. Whether or not you have a good rapport with a consumer can affect how he or she shares their opinion of a company. I often share my view of a company whether good or bad to my friends. I promote certain products or services over others, but the ones I have a beef with it, I tend to share more about them than the ones that I like. I believe it’s part of our make up as humans; we have a tendency to magnify the bad and ignore the good.

One service that I have recently become more appreciative of is banking. But more specifically, I have been made aware of how good my bank serves me with respect to another. I am proud to have TD Canada Trust as my bank. I, however, took for granted the excellent customer service that TD provides. I seldom shared about my TD experience with friends. This past summer, my eyes were opened as I had to go to another bank to take care of personal business. To this point, I had always felt good about doing banking until I had to do banking at the Royal Bank of Canada (RBC). To my surprise, the service they provided was not equal to the high standards of TD Canada Trust that I had grown accustom to. The service was lacking at RBC. There always seemed to be a long line up, people having problems and inadequate staff. The customer service representatives did not greet me with the friendliness that TD always has.  At TD I feel appreciated and respected while at RBC I am treated just like another client. My RBC experience was less than stellar.

I have tried to take a new approach by promoting products that I like, but find it so hard to do. I feel that my friends need to know what to avoid more than what they should get. For example, I am more likely to tell friends to avoid banking at RBC than to promote TD, though I would suggest it as an alternative. People tend to care about other peoples’ opinions of different services and products, especially if it is a friend’s opinion. You are more likely to trust what your friend tells you more than what a TV advertisement tells you. There’s just more credibility. This just goes to show that you can have a great marketing campaign, but it all goes to waste if the service or product you are offering doesn’t provide the value your consumers are looking for.

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