Billboard Wars

This marketing post is a reference to my buddy’s blogpost in COMM296: Billboard War

After reading his blogpost about luxury car companies competing with each other for the better billboard ad, I have found other industry’s companies having a billboard war as well.

These are the 10 Fiercest Advertisement Wars.

My personal favourite is the advertisement battle between McDonalds and Burger King. It shows Ronald McDonald, the mascot for McDonalds, ordering food in a trench coat at a Burger King restaurant. The interesting fact about this ad was that he had to hide himself in a suspicious manner, with his red hair and red boots revealing himself to everyone instead.

These competitive advertisements are not legal in some places but I feel that these ad campaigns makes advertising much more interesting from the consumers’ point of view. Some billboards which just informs or persuades consumers may not be appealing to a large audience. Busy people just glance across what it conveys and forget about it the moment they walk past it. These competitive ad campaigns can introduce humour to the consumers which they might share with their friends, increasing the exposure to consumers.

Billboard wars is a great approach to creative advertising whereby both companies outsmart and outwit each other to come out as the winner of the “war”. I would very much like to see a huge billboard war between Samsung and Apple for their smartphones because I can anticipate it to be very interesting.

 

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