I found this blogpost from one of the more popular online marketing blogs, Convince&Convert, and found it to be very interesting!

Nike Celebrates Instagram Milestones by Thanking Its Community

Nike has grown from the first hashtag #Nike on Instagram two years ago to more than 1 million followers and 6 million photos today. To commemorate this day, Nike created a 24 hour event for the celebration. Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform.  Each photo included a motivational caption and highlighted the original fan who created the photo.

The use of social media and the trend of using hashtags to market a company’s brand image has been growing these few years. This could be a form of pull advertising for Nike as the end consumers using Instagram would be exposed to this kind of marketing strategy.

Hashtags are a great way for companies to give further insight into an image or product. They allow for categorisation, interest honing and drive targeted consumer purchases. Nike could be associated with #Nike, #motivation, #justdoit, #exercise, #sports, #athlete etc.

Nike has always been creative in advertising, finding ways to get to the mass consumers. This is one of their methods of connecting with the social media crowd and it is very impressive!