What comes to your mind whenever you hear the words “Business Ethics”?  You may think about a company that pays taxes, or about the owner of a business who always gives a fair payment to the employees. The thing is we all think about about a business entity, whether is a person or a company, doing the right thing.

In a few weeks, the iPhone 7 will be available for every person in the world. Lots of people are excited about this great new, but some of us are questioning ourselves whether Apple is doing the right thing or not. So, what is the thing that’s making us feel this way? Over the years, Apple has been releasing some fantastic products: the iPhone, the iPad, the iMac. But the past few years it seems that they just ran out of ideas. But that’s not the thing that has made us feel this way. This thing I’m talking about is the fact that every device becomes obsolete in two or three years after we buy it. I used to have an iPhone 4 a few years ago and, when the iPhone 5 came out, I found out my phone wasn’t compatible with chargers, cases, speakers, and Apps anymore. So I bought the new one, naively thinking it would not happen the same thing with this phone.

I know I’m not the only one who has been through a situation like this, in fact many of us face this situation over and over again. But this year, Apple made it obvious for all the world that they’re constantly working on making their products obsolete. There was no clear innovation in the iPhone 7. With the removal of the plug-and-jack system, they just told the world that they want everyone to buy an adapter, or buy the new headphones. In other words, Apple demonstrated that the company cares more about making money than it cares about its customers. And there’s also an important environmental problem. By making the products obsolete, they incentivize the generation of electronic garbage, which continues to damage our environment in many ways. So when we talk about Business Ethics, we said it was about doing the right thing. Well, I think Apple’s business model is showing us that they don’t care much about doing the right thing. In fact, they’re  more concerned about how are they going to make the next product obsolete.

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