Sep
15
Business Ethics: Camry Network
Posted by: Joseph Hong | September 15, 2011 | Leave a Comment
“Camry Effect” is an online project that Toyota created in order to connect their seven million Camry owners in the United States. Through this program, Camry drivers will be able to share their unique moments of their lives and reflect back on their milestones. The network of these stories will create unique “Effects” and the owners will be able to display their colorful statistics. As these personal Effects grow, they customers will realize the powerful connection that one car can bring and through this site, the all-new 2012 model will be revealed. (http://autospies.com/news/Toyota-Launches-Social-Network-To-Unite-Camry-Owners-66756/)
Today, many companies focus on new customers and the current customers are often forgotten. Not only did Toyota show their loyalty to their existing customers, but they came up with a very innovative idea to connect their customers together. By connecting the Camry owners to share their memories of the car, Toyota is naturally allowing their customers to view their car as a part of a memory instead of transportation. Therefore, the Camry drivers will be engaged in an exciting experience of driving a Camry through the personal connections between other Camry owners!