Matt Lauzon, CEO of Gemvara, operates a website that allows the customers to customize a jewellery of their choice. This idea was risky because online ordering does not allow the customers to actually see the real product and jewellery is a product that most people try on before purchasing. However, in the first three months, the company’s had a six digit revenue. (http://www.inc.com/30under30/2011/profile-matt-lauzon-founder-of-gemvara.html)