The Twitter Era: Nothing Is Off the Record
Nov 9th, 2012 by josephluiz
This is a response to Rachel Thexton’s blog The Twitter Era, November 7, 2012.
Social media has become a key marketing tool with website such as Facebook and Twitter allowing you to “talk to consumers.” Twitter has become the biggest stage on which companies can listen to market trends, and bridges the gap between producer and community. The power of Twitter is often misunderstood. This online community can both make and break a brand. Marketing via Twitter has proven to be highly effective, but often it is Twitter itself that can cause various PR nightmares. The biggest mistake is forgetting that “you’re communicating to a large public and everything is on the record.”
I agree with the authors’ view that companies should draft a “practical and flexible social media policy.” This is a crucial step towards preventing any potential damage; even firms as large as McDonald’s have had PR issues with twitter. A believe that a few simple screens of each online post would go a long way to protecting a firms image. It is much easier to damage a reputation that to have to re-build it.
http://www.bcbusinessonline.ca/social-media/twitter-era-nothing-record