Joseph_blog

Although black Friday is American by tradition its legendary sales have been used in the UK to attract customers. Amazon cut prices by “up to 40 per cent on around 1,000 items until Saturday as part of its Black Friday Deals Week.” In coloration with this online sale, “online prices are falling at their highest […]

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“Jaguar Land Rover is to make vehicles in China for the first time after Beijing approved a £1bn joint venture.” China is a growing market for Jaguar Land Rover, with the Chinese sales of JLR models already risen “by 80% so far this year.” To meet the demand from the Chinese market JLR will build […]

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This is a repose to Rubin Chernenko’s blog on October 9, 2012 titles Plug Problems. With new products, such as the Iphone 5, Apple is replacing its iconic 30-pin connecter with a new, thinner and more efficient 9-pin connection. This will create a compatibility issue with all previously released IOS devices. Third party producers must […]

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This is a response to Rachel Thexton’s blog The Twitter Era, November 7, 2012. Social media has become a key marketing tool with website such as Facebook and Twitter allowing you to “talk to consumers.” Twitter has become the biggest stage on which companies can listen to market trends, and bridges the gap between producer […]

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Ikea recently released a public statement that it “…deeply regrets the use of political prisoners as forced labour in communist East Germany by some of its suppliers.” It seems that the statement was a PR ploy that’s aim was to maintain the positive image that many consumers associate with the brand. In order to do […]

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This post is a response to Sagher Bajwa’s Blog on October 6 about Unethical Marketing. The image exampled shows a pregnant woman holding a beer. This advertisement is seen to be projecting the image of drinking whilst pregnant; in reality, the advert is innocently advertising something that is of no harm: none-alcoholic beer. Although non-alcoholic […]

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I recently read an intriguing article about consumer phycology and how advertising has changed over the last century. Evidencing the historical development of advertising and how it changed in correlation to the understanding of consumer phycology. Ditcher’s believed “that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to […]

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http://thechronicleherald.ca/business/142736-rim-falls-on-brand-report RIM has fallen from 56th to 93ed on one “of the latest ranking of global brands by an international consultancy.” This puts the firms estimated value at $3.9 billon, a 39% drop in the last year. BlackBerry has failed to innovate as much as other brands such as Apple an Android. They are at […]

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http://www.theglobeandmail.com/globe-investor/auto-sales-pick-up-speed-even-as-economy-sputters/article4581844/ This article discusses the recent increase in global sales of motor vehicles since last year. A major increase in sales has been seen in the U.S. market “which hit 14.9 million sales on an… annual basis,” however Canada has also had an increase in sales with the “highest numbers since September, 2000.” The Canadian […]

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Obama ignores huge dangers in approving Arctic drilling permit for Shell.  SOURCE: http://biologicaldiversity.org/news/press_releases/2012/arctic-drilling-08-30-2012.html With the demand for oil increasing, so is the demand for oil drilling in new areas. Shell has applied to drill in the “Arctic Ocean off Alaska, despite the fact that a critical oil-spill containment vessel is still awaiting certification.” The Obama […]

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