Burger king is an international chain of fast food restaurants. It is one of the most prominent fast food restaurants, with over 11.4 million customers daily. Furthermore, it decided to open it’s first outlet in Russia^1. Which makes me wonder, will Burger King prosper in the Russian fast food industry?

Russian Burger King Poster

Burger King’s main competitor, McDonalds, has had great success in Russia; it went from having 1 shop in 1990 to 235 currently^2. Although this may seem like a threat since McDonalds is Burger Kings rival, it is also an opportunity. Burger King and McDonalds have similar business plans and target markets, plus, they both have prodigious success in the same market (North America) for many years. Therefore, the fact that McDonalds has had such achievement in Russia signifies that Burger King can do so as well.

Footnotes:

^1- RIA Novosti, 10/01/21, http://en.rian.ru/russia/20100121/157640260.html

^2- USA Today, 10/01/21, http://www.usatoday.com/money/industries/food/2010-01-21-russianburgerking_N.htm