H.U.M.A.N. Healthy Vending is a nutritional company that “places premium healthy vending automated retail machines across the globe”^1. It is a perfect example of entrepreneurial business.
Sean Kelly, owner, made H.U.M.A.N. after noticing that few or no vending machines offered healthy food or drinks. He created a vending machine that not only includes healthy options for people, but is eco-friendly as well; they include “LED lights, take credit and debit cards, and a display at the top shows information on the healthy foods it serves” ^2. Like most entrepreneurs, Kelly has and still is facing a high-risk level. For example, he created FitFuel in 2007 which was similar to H.U.M.A.N. and it quickly went “bust” ^2. From 2009 to May, 2011, Kelly sold 500 vending machines and he plans to double this by the end of 2011. Such rapid growth is a major characteristic of entrepreneurial companies. It’s features such as innovation, high-risk level and rapid growth exposes that H.U.M.A.N. is a perfect example of an entrepreneurial company.
Footnotes:
^1- H.U.M.A.N. Healthy Vending website, Home, What is H.U.M.A.N. Healthy Vending? http://www.healthyvending.com/?split=1
^2- Jason Daley, How H.U.M.A.N. Is Breaking Through As the Next-Generation Snack Machine: My 24, 2011. http://www.entrepreneur.com/article/219671