I realized that my blog post last time covered a very similar topic to Elizabeth Piccolo’s discussion of Vitamin Water’s multitude of advertisements. I agree that it seems that Vitamin Water does appeal to a very broad target market, because in the end…it’s really just water, with some flavour and possible health benefits. However, their marketing is so efficient. It is unbelievable how popular they have become, and how they have made themselves seem a competitor to all the sports drinks. This is clearly seen in the video below, where Vitamin Water gives the father the impression that his son has been up all night, and so he drank Vitamin Water to “revive” himself. 
There are many different opinions about Vitamin Water. This FitSugar blog clearly states that Vitamin Water is basically just a terrific marketing ploy. To be perfectly honest, this is totally my opinion as well. The blog states that the ingredients are just plain sugar and water. To call it “Vitamin Water” is a tactic to gain a strategic advantage against its competitors. The name sounds much more appealing than something like “Red Bull”, and it comes in colourful plastic bottles with various themes, such as “energy” or “revive”, and it puts it in consumer minds that it has some kind of effect. By contrast, at least Red Bull contains caffeine and is proved to have some improvements of mental performance.
Vitamin Water….what a successful marketing strategy.
2 replies on “Vitamin Water?…more like Sugar Water”
“Vitamin Water” does sound much more appealing than “Red Bull”!
Their colourful plastic bottles are hard to resist, or at least in my case.
Sometimes I feel like I’m drinking the package rather than the content.
Great post!
You did an awesome job discussing Vitamin Water’s campaign and comparing it to a competitor, as well as referencing external articles!