I don’t know about you, but when commercials come up while watching TV, i tend to leave the room, go do something else, and then come back when i hear that the program starting.
I understand that it’s convenient to just stay in one place, but for me it’s more important to not waste time. That being said, we are still swarmed by advertising in television without watching commercials. For example, if you watch a hockey game, you will see tons of ads on the side of the ice, whether you like it or not. And indirectly, you might be be affected by them.
Similarly, a tv show could be “sponsored” by a company, giving it the opportunity to place its merchandise right in the show. Alas, marketing is unavoidable to the consumer. Maybe that is one of the best reasons why it is so successful.
Regardless, one thing that I’d like to talk about is marketing in movies. I’ve recently seen the movie New Year’s Eve which came out last month; I was amazed by extreme amount of product placement.
Over 40 different companies advertise in the movie, all the way from Apple, with it’s shiny macbooks, to companies like IKEA and places like the Julliard School of Music.
However, in comparison, movies like Harry Potter already have a brand to sell…and that is Harry Potter, the brand. Therefore they do not use any product placement.
The marketing industy for films is quite fascinating. It would be interesting to do research and see how effect it is….I mean, it must work, if companies are willing to put in the time, effort, and money.