Coffee of tea? This is a common debate that has numerous supporters for either side. What if there could be a combination of both? A Kickstarter company named Wize Monkey has done just that. They have managed to infuse the worlds of coffee and tea consumers into one single product.

Wise Monkey is a company based out of North Vancouver that strives to maximize profit, and to support coffee farmers in Nicaragua. Nicaragua’s biggest export is coffee.  However, the coffee bean can only be grown for three months of the year which leaves coffee farmers without work for nine months. Job scarcity is created when in those nine months, the farmers go to the city in search of work. The creators of Wize Monkey realized that although the bean can’t be grown year round, the leaf could be. This created a new demand for coffee leaves that allows coffee farmers in Nicaragua the ability to make a steady income year round.

The coffee leaf tea, along with being helpful with farmers, is very profitable. By using the less common coffee leaf, Wize Monkey has set its product apart from competition by using a strategy of differentiation. With their unique, and inelastic product. They will be able to charge a higher price as there are few to no substitutes available. Also with the charitable back story behind the whole company, it will cause consumers to be willing to pay an even higher price for maximum profit.

Vancity Buzz Staff. “Wize Monkey Launches Coffee Leaf Tea in Vancouver.” Vancity Buzz. N.p., 29 Oct. 2014. Web. 03 Oct. 2015.

“OUR MISSION.” Wize Monkey RSS. N.p., n.d. Web. 03 Oct. 2015.