Giannis Antetokounmpo, the 22-year old superstar of the Milwaukee Bucks basketball team. On the court, fans call him “The Greek Freak,” but Bucks president Peter Feigin believes that he’s more than just a great basketball player. Feigin believes that Antetokounmpo will not only lead the Bucks to the championship, but he will also pave the path for Milwaukee to become a financial power in the US. The Bucks front o
ffice has already begun building a championship roster with Antetokounmpo as the centerpiece. By developing his current players, and acquiring new talent, Feigin wants to create a winning basketball team that will not only dominate the NBA, but will be a household name in all of US sports as one of the industry’s biggest businesses.
To support the sports culture in Milwaukee, the city is also building a new stadium for the benefit of all Milwaukee sports teams, with the Bucks at the forefront of benefactors from this drastic change. Feigin claims that “the stadium will also create a ripple effect in increasing nearby commercial and residential values,” meaning the financial value of all Milwaukee properties will increase tremendously due to the impending success of the potential-filled Bucks squad.
As a huge basketball fan, I can say with absolute certainty that the Bucks are going to be competing at the top of the league for the next 8-10 years barring any major injuries to star players. As a business student, I can see how the success of the Bucks can bring the city of Milwaukee to a place of higher financial power. I agree that the basketball accomplishments of the Bucks will certainly financially benefit the city because property in Milwaukee will have an additional selling point of “having a good sports team to cheer for,” subsequently raising the value of the property in Milwaukee. 
With 60% of Americans considering themselves sports fans, it’s obvious that sport culture has a massive impact on Americans. The influence of basketball on American sport culture is almost unmatched as it is the fourth most popular sport in the country, just behind football, baseball, and auto-racing. Historically, big-name cities in the US have also been accompanied with great basketball franchises like the Lakers in Los Angeles, and the Knicks in New York. With this logic, the success of the Bucks could indeed propel Feigin’s vision of Milwaukee in the future to take the step from dream to reality. As a basketball fan and a business student, I’m excited to see both Antetokounmpo and Milwaukee rise to stardom together.
– 421 Words
References:
http://www.bbc.com/news/business-41481040
http://www.nba.com/article/2017/11/07/report-milwaukee-bucks-nearing-deal-eric-bledsoe-phoenix-suns#/
http://news.gallup.com/poll/183689/industry-grows-percentage-sports-fans-steady.aspx