Brady Murphy blogs on CMA.com about how big an impact mobile phones have on consumer choices, and I absolutely agree with him. I think in this new age with the “Internet on steroids”, what marketers need to focus is making their sites easily accessible through phones and having a strong presence on the web. What this means is developing their virtual storefronts to make good impressions, providing platforms on which the customers can navigate easily, and being quick to adapt to new Internet trends.

Quoting Murphy: “Before cash, credit or debit cards are pulled from their pockets, consumers are pulling out their phone:

• One in three shoppers use their smartphone to search for store locations
• 20% use their mobile device to comparison shop, look for coupons or deals or research product features
• 17% use their phone to check product availability or make shopping lists”

I had to comment on this article because I do all three. I read reviews and check out store site before actually visiting, and I have decided to not make purchases because of what I found on Google. First impressions are all too crucial in attracting a consumer, and I think to succeed, a company must be prepared to spend more money and effort on making itself phone-accessible.