Feb 07 2011
With the internet, social media, and smart phones gaining huge popularity amongst marketers, TV ads have fallen to the wayside, with the exception of the super bowl. The super bowl is still the almighty marketing giant. With record numbers of viewers surpassed basically every year. This year was no exception, with two of America’s most popular football teams the Steelers and the Packers. Over 100 million American’s tuned into watch the game as well as millions of Canadians (although we don’t get the excitement of most of the great commercials seen). Companies pay outrageous amounts of money just for the air time, not to mention production costs. How outrageous? Well, how about $100,000 per second of air time!!! And if you’re planning to pay millions of dollars for air time, you’re not going to waste it on a pathetic commercial, which is why we see such great and creative commercial’s on super bowl Sunday. It’s the big show – football players strive their whole lives for the spot and so do marketers. Even if sales don’t automatically increase, a funny, creative, and catchy commercial will definitely stick in the memory of the consumer, and as we know all companies want to be in the “evoked set” of their consumers. At the end of the day that is the most important thing.
Here are a couple of my favorite’s from last night.
