Mar 10 2011
Youtube Marketing Tool?
This may be a stretch, but at Sauder we are continuously told and taught to build our brand. As individuals we are the greatest marketer of our own brand. Every single student attempts to build a competitive advantage, a way to stand out in a crowd, and proceed to market their brand. People have been utilizing youtube in order to promote themselves and their individuality. A small Canadian celebrity from Ontario took advantage of the youtube phenomena, and I’m sure that you all have heard of Justin Beiber. Now, I don’t have “Beiber Fever,” but I do respect his route to stardom.
Another group of Canadians are also utilizing the technology at hand to market themselves and slowly are becoming youtube royalty. This group is called “EpicMealTime.” I’m not sure how many of you have heard of them or seen their videos, but they have viewers in the millions. They have grown from a joke to a full on cooking show with a large following. All of this was achieved through weekly youtube videos. Their videos are unique and entertaining, although they tend to be a little disgusting and vulgar. Even though they are still only a youtube sensation they continue to build and differentiate themselves from imitators, while continuing to market themselves across many different social networks. And that’s what marketing is about right?
