Mar 17 2011
Ferrari again… why not?
Obviously, I like cars. I already mentioned Ferrari in an earlier blog post, but it’s one of my favorites so I’ll talk about it again. I was reading Peter Vallas‘ blog on trendhunters.com today about Ferrari’s big announcement and unveiling at the Melbourne Grand Prix next week. For all you that don’t know, that’s an F1 race in Australia and it’s the season opening Grand Prix. On a side note, Ferrari has changed the name of their car 3 times before the season has even begun. They were sued by Ford for using the F150 name. Anyway, I was really excited to see what Ferrari had in store. I’m always anxiously waiting for the release of a new car, especially a new Ferrari. Fast, sexy, exclusive and expensive. However, as I read on I learned that Ferrari isn’t releasing a new car. Instead, they are releasing a book called the “Opus.” It weighs 37 kg and costs a ridiculous $250,000. (HA!)
This got me thinking. Ferrari obviously has a strong brand and most people around the world can identify the prancing horse, as well as what it stands for. The Ferrari name has allowed for numerous brand extensions. Now you can find the Ferrari logo on shoes, watches, video-cameras, t shirts, model cars, perfumes, briefcases and the most surprising an Acer laptop. And to me that’s just crazy, who knows what they will do next.
