Mar 18 2011
Red Bull… nuff said
I was reading Scott Wasden‘s blog about Red Bull and how they were able to successfully add numerous brand extensions. It got me really excited, as I have wanted to talk about Red Bull for a while. In my opinion Red Bull is one of the coolest companies in the world and I hope to work for them one day. They work with so many great athletes and are marketing geniuses. Red Bull always seems to one up itself, their innovators and to me that’s very interesting. The funniest part is, I hate the Red Bull energy drink. I tried it once and couldn’t stand the taste, but that’s okay because there is so much more to the company then just the drink. My previous statement kind of sounds like an oxymoron when you think that Red Bull actually offers only a handful of consumer products. I hate the products, but love the company. Weird.
I’m kinda getting off topic, what I really want to talk about is Red Bull’s brand equity and interesting ad campaigns. Unlike Virgin, there isn’t much brand dilution within Red Bull. Most people know that they originated as an energy drink. The popularity they gained from their simple, easy to understand and catchy cartoon advertisements about “giving you wings” has allowed Red Bull to venture off and gain enormous success in other areas. They were the first energy drink to start sponsoring athletes and extreme events and now have some of the most popular athletes in the world on their team: from Travis Pastrana to Jon Olsson and even Dion Phanuef. More impressive, is the number of sports and teams that they have their brand affiliated with. Just to name a few, Red Bull Crashed Ice, 2 (yes 2) Formula 1 teams, an MLS soccer team (New York RedBulls), Nascar, DTM, World Rally, Surfing, Extreme Sailing, the list literally just goes on and on and on…
It’s just a crazy good, cool company…
Here’s their treasure chest of planes and race cars.
